Art Director & Designer
About Campaign: Drive usage of Vicks DayQuil & NyQuil during cough, cold, and flu season through Facebook Ads and Activation
Campaign Idea & Insight: With covid regulations lifted, our target demographic frequently forgets that the cold and flu are still easy to catch. An illness is not something they think about until they have it.
Demonstrate the virality of cold/flu via influencer use, in a location frequented by our target demographics
Creative desicion: By using the brand's colors, the design will be consistent with the brand's visual identity and create a sense of familiarity with the audience. The use of vectors can add a playful and dynamic element to the design, making it more engaging and visually appealing this also help simplify complex information and make it more accessible and understandable to the audience.
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The Key Visual: The static post that is designed for social media platforms. Serves as the primary visual representation of the campaign.
using animation to showcase all-weather protection in a campaign can be an effective way to engage the audience and communicate the product's benefits and features in a visually appealing format.
3D post video for a campaign can be a powerful creative decision. By using 3D animation, the campaign can create a highly immersive and interactive experience for the audience. It also create a sense of storytelling.
