Art Director & Designer
About Campaign: A retail ad campaign for any vehicle with 3 deliverables using both digital and traditional media channels. A pricing point or retail offer should be included to encourage a sale or visit while keeping the target audience of 35 and older in mind.
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Campaign Rationale: WHY "ELECTRIFYING"? The Mercedes Benz EQB is an all-electric compact SUV. It's synonymous with "impressive," which the EQB certainly is.
Graphic showing the EQB's impressive range on a single charge, with the caption "Electrifyingly Intelligent "
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The creative decision: is to use electrifying shown lighting in all creatives and to use a whole black and white creative with emphasis only on the part that shows details. This approach will create a dramatic effect by using contrasting colors and highlight the important details of the product or service being advertised. The electrifying lighting will add excitement and energy to the creative, while the black and white approach will create a sophisticated and timeless feel. Overall, this creative decision has the potential to grab attention and make a memorable impression on the audience.
Social Media Post for the campaign
The Poster Design for the campaign