Victoria's secret: I'm an Angel campaign

Insight: INCLUSIVITY IS SEXY.

This campaign aims to: Plus-sized to petite people and everyone in between deserves the glitz, glamour, and fun of lingerie and undergarments.

Stay true to Victoria's Secret original archetype, which is The Lover.

Empower consumers by picking out the perfect lingerie that fits their lifestyle and personality.

The Creative decision: Because the campaign is primarily about different sizes, I experimented with various shapes in the creatives, including circles, lines, and rectangles.

Additionally, the decision to keep the tonality clean and minimal can help to align the campaign with the Victoria's Secret brand. Victoria's Secret is known for their sleek and sophisticated image, and a clean and minimal tonality can help to convey this image in the campaign. The use of shapes and a clean tonality can also create a cohesive visual identity for the campaign, which can help to make it more memorable and recognizable to the target audience.

Billboard focused on gifting Victoria's Secret lingerie to your angel.

Tiktok Video Ad

Magazine ad focused on testimonials from famous women about being an Angel.