Mom's Magic: Mother's Day #StayStongMoms Campaign

Objective: Create a purposeful brand campaign where the brand can support and celebrate all mothers, who are keeping their families cheerful and safe during a challenging time (Pandemic)

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Campaign Idea & Insight: Design a campaign called #StayStrongMoms To support, celebrate and inspire the moms who were keeping us cheerful and safe at home.
A 40-day-long Campaign was launched and developed in 5 distinct phases: Cheer | Enable | Inspire | Dedicate | Support.

Cheer: 8 celebrity singers and their families performed live on digital media platforms to cheer up the moms

Enable: 8 celebrity experts conducted a live session on digital platforms to talk about moms’ emotional, physical, and mental well-being

Inspire: One celebrity shared 6 inspirational stories of moms

Dedicate:  A special edition pack was launche  “Stay Strong Moms” to pay tribute to all the moms

Support: A website was built exclusively to support all moms.

 

Won several Awards