Drag Story: Non-Profit ad campaign

Creative Design Choices: This campaign is for children that targets their parents, it's important to use visuals that are playful and engaging. Illustrations are a great way to achieve this as they can convey a sense of whimsy and storytelling that can capture both the children's and parents' attention. 

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​Character design: Drag queens illustrations

Storytelling: Use the illustrations to tell a story that captures the imagination of both children and parents.

Color palette: Use bright and bold colors that are appealing to children.

Typography: Choose a font that is easy to read and complements the illustration style with clear information about the event